Privacy Guide

By setting up a Privacy Guide (website), PrivacyFirst wants to give the citizen insight into the privacy impact of the use of products and/or services. PrivacyWijzer will act as a source of information for the citizen and as a catalyst for the organizations that need to adapt to current GDPR requirements.

Nationale Week Zonder Vlees

National Week Zonder Vlees is an annual consumer campaign in March with the aim of promoting a more flexitarian diet. Through supermarket promotions, billboards and social media, the whole of the Netherlands is encouraged to eat meat for a whole week and to keep it down. In this way, they make everyone aware of the positive impact of reduced meat consumption and show how tasty and easy it is to eat vegetables. www.weekzondervlees.nl

Snack bar Chew on it

Snack bar Chew on it uses illusion to influence people’s eating habits. In the mobile snack bar (cart) two iconic snacks are sold, in a vegetable variant: the hamburger and the hot dog. What happens when you change the shape? Will visitors go for a large or small variant? They look different, but they’re equal. The snack bar will be placed in various places: markets, events and in neighbourhoods. www.feedyourmind.nl

stichting Kromkommer

Kromkommer is a foundation that has been encouraging minimizing foodwaste for a few years already. It started with producing soups from vegetables that were disapproved for human consumption because of their looks. The brand Kromkommer was used for this and characters were supporting its communication. In 2020 the foundation decided to launch a book for children with these characters to improve the consciousness of the foodwaste issue under children.