About Stichting Goeie Grutten
The Goeie Grutten Foundation supports enterprising foundations that work towards a sustainable, healthy and just society. We donate with money, but also through the use of knowledge and expertise and by making connections in our network. Our foundation is active in three areas of work: Food, Energy and Democracy & Digital Autonomy
Food
Everyone has access to sufficient sustainable, healthy and varied food.
Energy
An affordable, sustainable energy system for the next generation.
Democracy & Digital Autonomy
Everyone should be able to live in a transparent and democratic society in which fundamental rights are guaranteed.
In September 2024, for the second term, the Goeie Grutten Foundation was officially awarded the stamp of Code Good Governance by the FIN (The Branch Association of Funds and Foundations). As a foundation we show that we attach importance to good governance, we commit ourselves to the standards as determined by the FIN with its members and we voluntarily have ourselves tested on this.
The FIN certification is valid for 4 years and will be tested again in 2027.
What we do
Goeie Grutten supports long term projects related to sensible, healthy foods with lots of variety and energy transition. We preferably invest in long-term projects and we are always on the lookout for project that help us to achieve our goals
About responsible, healthy food with lots of variety
Our current food system is not sustainable: it is responsible for almost 30% of all CO2 emissions worldwide, and intensive agriculture is the largest contributor to biodiversity loss. Increasingly, research is also revealing the link between modern food production methods and the rise of lifestyle-related diseases. Goeie Grutten Foundation believes that this must and can be done differently. That is why we support initiatives that work hard for the following transitions:
- The protein transition: towards a more balanced diet with less animal and more plant-based food on our plates.
- The transition to a regenerative agriculture/food system: towards agricultural practices that actively benefit both people and the planet.
We proudly support visionary food pioneers who prove that a better approach is within reach, as well as system-level players who strengthen, connect, and amplify this growing movement.
Please note: we are not accepting pre-applications for this domain


About energy transition
Goeie Grutten Foundation wants to contribute to solutions for the complex challenges of the energy transition. These include matching supply and demand and relieving the pressure on the current infrastructure, whether or not in combination with mobility.
We finance projects in the field of the use, production and storage of CO2-free energy. We do not look at solar and wind solutions, but explicitly at everything else that is necessary to switch to a CO2-free energy system that works even when the sun does not shine and the wind does not blow.
Democracy & Digital Autonomy
The Goeie Grutten Foundation is committed to a democratic society in which fundamental rights such as privacy, freedom of expression and the rule of law are guaranteed. Our foundation sees that these rights are increasingly under threat, particularly in the digital world. We distinguish between two focus areas: democracy and digital autonomy.
Goeie Grutten supports initiatives that directly contribute to promoting a fair, reliable, secure and transparent digital environment that is accessible to everyone. We support organisations and projects that contribute to:
- Protecting the privacy and digital autonomy of citizens, both from the government and from tech companies;
- Promoting transparent, balanced public and policy influence;
- Promoting a pluralistic media landscape;
- Restoring trust in democracy and reducing the gap between citizens and politics.
Please note: we are not accepting pre-applications for this domain

The team
IIse Bastmeijer
Chair
The origin of my passion for healthy and sustainable food lies in our familybusiness, a small chain of grocery stores in the Netherlands and my experience as a foodmarketeer in retail and foodproduction. I founded Goeie Grutten Foundation together with my husband Bernd to support projects and organisations that can help changing the current foodsystem into a more sustainable and healthy system.
Bernd Voorsluijs
treasurer
Born with a passion for technology my focus lies with the energy transition. To realise a carbon free energy system, is hugely complex and often underestimated. In the public debate the problem is often oversimplified, and standpoints can be dogmatic which leads to counterproductive measures. This needs to be changed. I would like the energy transition to be approached on an objective and realistic way and with an eye on future developments and therefore I want to support organisations and projects that have the same approach.
Eveline Maas
secretary
Since 2008 I've been involved in sustainability, philanthropy and impact investing, which inspired me to join Goeie Grutten Foundation. I strongly believe in the mission to contribute to a sustainable, healthy and just society. I’m excited to bring my experience and network to help further professionalize the foundation. My strength lies in connecting people and initiatives; I believe that by strengthening relationships between projects and like-minded foundations, we can amplify our collective impact and drive meaningful, lasting change.
Marieke
Groenhart
director
Sustainability is not only in my last name, but also in my blood. Not so long ago I realized that our current food system is responsible for 30% (!) of all CO2 emissions. Every responsible food choice thus affects our health as well as the climate. With a passion for working with impact-driven innovators, I am in the right place at Goeie Grutten!
Lisa Smith
project officer
We are all faced with the urgent challenge of building a healthy, future-proof, and just society. The inspiring projects supported by the Goeie Grutten Foundation deliver decisive action to meet these challenges. As a project officer, I’m committed to turning vision into reality, supporting a world that is more equitable, resilient, and sustainable. With a background in film and culture, I bring ability to connect people and spark fresh perspectives—fostering collaboration, creativity, and meaningful change.
The board is assisted by an advisery board, which consists of Jan Meijerman and Jasmijn Melse
Donations
Natuur & Milieufederaties
Decade of Action
Public Food
True Price Foundation
Wissel ‘ns Wat!
Climate Tech Connect Foundation
Natuur & Milieu
Resilience Food Stories
Fresh Ventures Studio
Resilience Food Stories
Privacy First
Caring Movement
Transparency International NL
#UseTheNews
Robin Food Coalition
Natuur & Milieufederaties
How can residents work together to heat their homes without using natural gas? Through the ‘Warm door Water’ project, the Nature & Environment Federations are demonstrating that this is possible with a mini-heat network based on aquathermal energy. By harnessing heat from a nearby ditch, pond or canal, several homes can make use of a single sustainable heat source. The project is developing a practical and replicable approach, so that residents’ initiatives, installers and local authorities will soon be able to apply this solution in more locations.

Decade of Action
Stichting Goeie Grutten supports Decade of Action in its mission to present a new vision for the future: an economy that works in harmony with nature rather than depleting it. Through their platform, We Are The ReGeneration, they bring together the stories of creators, change-makers and pioneers working towards regeneration, demonstrating that a different economic system is not only necessary but also achievable.
In the coming years, Decade of Action is committed to further strengthening this movement and accelerating the transition to a regenerative society. Their ambition is clear: by 2030, the mission will be accomplished and the organisation will be able to disband, as the movement will continue to grow under its own steam.
Public Food
Public Food is committed to food justice. Their mission: to make healthy and sustainable food accessible to everyone. Affordable, readily available and close by. Just like a library or clean drinking water.
Through the Mensa Mensa initiative, Public Food demonstrates what this looks like in practice: a public space where people can eat well, learn and come together.
The Goeie Grutten Foundation supports the scaling up of this approach. Based in Rotterdam South, Public Food is working on expansion and on plans for a second location in Amsterdam.
True Price Foundation
Many products appear cheap, but the true costs to people and the environment often remain hidden. Consider the damage caused by CO₂ emissions, the loss of biodiversity, or underpayment within the supply chain. True Price makes this ‘true price’ transparent by factoring in social and environmental costs from farm to fork.
By making these hidden costs visible, True Price provides tools for recovery, compensation and prevention. In this way, the organisation contributes to fair value chains and better-informed choices by businesses and policymakers. The Goeie Grutten Foundation supports True Price because of their innovative approach and contribution to systemic change within the food system.
RECIPE
The protein transition in healthcare calls for meals that are plant-based, nutritionally complete and tasty, whilst maintaining protein quality and good nutritional value. RECIPE, developed by Wageningen University & Research, assists chefs and dietitians in this regard with an innovative, AI-driven recommendation system. By combining insights into protein quality, nutritional value and taste, the system supports the creation of plant-based meals that meet patients’ needs. In this way, RECIPE is accelerating the transition to sustainable menus in more than 50 healthcare institutions.
Wissel ‘ns Wat!
The protein transition calls for behavioural change on a large scale. From 2026, the national campaign ‘Wissel ’ns Wat!’ will give this a fresh impetus by encouraging consumers, in an accessible and positive way, to choose plant-based options more often. This campaign is the successor to National Meat-Free Week.
Instead of focusing on what you leave out, the campaign centres on what you add: more flavour, variety and enjoyment at the table. Through concrete, relatable moments (from lunch to barbecues), the switch is made achievable and appealing. The Goeie Grutten Foundation supports this renewed approach because of its focus on broad behavioural change and its contribution to a more sustainable food system.
Read more: www.wisselnswat.nl/over-ons/
Climate Tech Connect Foundation
The Climate Tech Connect Foundation strengthens the climate tech ecosystem in the Benelux by connecting innovators, investors and policymakers. Through targeted matchmaking and investment support, Climate Tech Connect helps start-ups scale up more quickly and gain access to capital. In addition, Climate Tech Connect is building an active community and encourages new investments in climate solutions every year.
Events such as the Climate Tech Summit bring parties together and accelerate collaboration. In this way, a powerful network is growing that contributes to a sustainable and future-proof economy.
Natuur & Milieu
As well as reducing emissions, it is also necessary to remove CO₂ from the air. Natuur & Milieu’s Climate Positive programme highlights opportunities for carbon storage in the Netherlands and what is required to achieve this. The focus is on sectors with high potential, such as industry, and on how these solutions can also generate economic value. With this knowledge, Natuur & Milieu aims to galvanise political action to enable large-scale sustainable carbon removal from 2030 onwards. The Goeie Grutten Foundation supports this initiative because of its contribution to effective and forward-looking climate policy.
Amnesty
The space for free speech and organisation is under pressure from increasing government surveillance, both online and offline. This makes it harder for citizens and civil society organisations to speak out safely and hold those in power to account. Amnesty is committed to countering this trend and protecting this space. Through research, policy advocacy and lobbying, the organisation works to curb legislation that enables far-reaching online monitoring. In this way, Amnesty contributes to the preservation of an open society in which people can freely express themselves and organise. The Goeie Grutten Foundation supports this work because of the importance of fundamental rights within a democratic society.
Translated with DeepL.com (free version)
SPOON
Transparency is a cornerstone of democracy. Thanks to the Open Government Act (Woo), anyone can request government information. However, in practice this is often complicated.
SPOON helps citizens, journalists and civil society organisations to effectively exercise their right to information. By sharing knowledge, providing advice and developing training courses, SPOON aims to make it easier to request and use government information.
With their new Training & Advice branch, they not only strengthen the skills of individuals and organisations, but also contribute to a broader culture of openness and trust in the government.
Resilience Food Stories
What if you look at food as a story of resilience? The exhibition GOOD FOOD, from April 2026 in the Nederlands Fotomuseum, reveals how food production is more than agriculture alone. Resilience Food Stories takes you into the lives of farmers, market gardeners and scientists who show that food can also be an engine for recovery: of ecosystems, of cultures and of just systems. An ode to the power of transition portrayed.
Fresh Ventures Studio
Fresh is a startup studio with a mission: to bring about a transformation of our food system within the earth's limits. In the annual pre-studio ‘talent first’ startup program of 3 months, entirely new impact-driven ventures are created and accelerated, focusing on a regenerative and circular food system.
Resilience Food Stories
What if you look at food as a story of resilience? The exhibition GOOD FOOD, from April 2026 in the Nederlands Fotomuseum, reveals how food production is more than agriculture alone. Resilience Food Stories takes you into the lives of farmers, market gardeners and scientists who show that food can also be an engine for recovery: of ecosystems, of cultures and of just systems. An ode to the power of transition portrayed.
Privacy First
Privacy is the basis for personal freedom, autonomy and trust in society. That is why Privacy First advocates a fundamental reassessment of privacy as a fundamental right. In a society in which governments and companies collect more and more data, the balance threatens to tip. Instead of citizens controlling power, citizens themselves are being controlled. Only when we ourselves determine what we share, there remains room for free choices and a safe existence.
Caring Movement
What we put on our plates determines not only our own health, but also that of animals, the soil and the planet. The Caring Movement, a collaboration of doctors, farmers, teachers, dieticians, chefs and veterinarians, is accelerating the transition to a food and agriculture system that is more plant-based, nature-inclusive and healthy. For humans, animals and the earth. Plant-based and animal-based. Together, we are making healthy choices the norm.
Transparency International NL
Without transparency, democracy loses its foundation. Transparency International Netherlands is therefore working on an honest and reliable government that strengthens the rule of law. With better laws and regulations, firm enforcement and more awareness of public integrity, they tackle corruption at the source. Only with openness and honest governance can we build a just and sustainable society.
After the positive completion of the earlier project Lifting the Lid on Lobbying , the Goeie Grutten Foundation will provide follow-up funding to the TI-NL organization.
#UseTheNews
NewZroom is an online open platform for youth journalism, where socially engaged young people can make their view of the world heard widely: to other young people, policymakers, education and news media. At a time when social media is inundated with unverified, polarizing and fake news, and traditional news media are increasingly disconnected from young people, NewZroom offers a bridge between both worlds.
The Goeie Grutten Foundation is supporting the start-up phase of NewZroom.
Focus & Criteria
What we are looking for
Throughout the year, Goeie Grutten Foundation is proactively looking for organizations and projects that are committed to one or more of our areas of work. Our preference in this is for (project) financings of 3-4 years.
The general criteria we apply:
- Geographic focus: the Netherlands;
- National impact or local but scalable;
- The initiators are entrepreneurial: for example, there is thought about self-sufficiency and/or a longer-term earnings model (after the start-up phase) and/or there is an income stream from different angles (risk spreading);
- The project may be in the pilot, start-up or scale-up phase;
- The project is innovative and differentiates itself from other (similar) initiatives;
- Possibility of active involvement of Goeie Grutten Foundation.
We do not support:
- Artistic or cultural projects, such as exhibitions, films, theatre productions
- Educational projects aimed at children, young people, schools and teaching packages
- Projects focused on democracy at the local level
In all its areas of work, the Goeie Grutten Foundation aims to build long-term relationships, but we usually start with one-year (project) funding for new organisations. If your project or organization meets our requirements and you expect to be considered for a donation, you can submit a pre-application for the Energy domain. The domains Food and Democracy & Digital Autonomy are closed.
If you have further questions, please email office@goeie-grutten.nl.





