Nationale Week Zonder Vlees

National Week Zonder Vlees is an annual consumer campaign in March with the aim of promoting a more flexitarian diet. Through supermarket promotions, billboards and social media, the whole of the Netherlands is encouraged to eat meat for a whole week and to keep it down. In this way, they make everyone aware of the positive impact of reduced meat consumption and show how tasty and easy it is to eat vegetables. www.weekzondervlees.nl