ProVeg International Nederland

ProVeg heeft als missie: wereldwijd 50% minder consumptie van dierlijke producten in 2040. Goeie Grutten steunt ProVeg’s belangrijke (Europese) lobbywerk én de opschaling van hun Veggie Challenge, een gratis, wetenschappelijk onderbouwde 30-daagse challenge (en app) om individueel of in een groep flexitarisch, vega of plantaardig te gaan eten.

Logo Greendish


The Gelderland van Morgen project supports entrepreneurs in the hospitality, healthcare and catering sectors in making the food supply more sustainable. The focus is on eating more plant-based food and wasting less food. Within a consortium of more than 36 partners, Greendish is taking up the challenge: in the hospitality, catering and healthcare sector, ‘greening’ more than 10 million plates and wasting 15 to 25% less food. This should result in a CO2 reduction of 30-40%.

Voedselbosbouw NL

The Green Deal Food Forests partnership has completed a successful start-up phase, in which food forestry has shown itself to be a valid, innovative and inspiring form of integrated land use and food production. In the future, the momentum gained will be used to expand and deepen the cooperation for a national scale-up, and to help develop the necessary infrastructure.

Street farmer

With the Bean Parade project, stichting Straatboer changes grey business parks into green urbanised areas. Employees of the participating companies, local residents and people with a distance from the labour market are actively involved from sowing to consumption. In this way, eating more vegetables is stimulated, but also biodiversity and climate adaptation.

Fawaka Ondernemersschool

Within the FitBizkids program of social enterprise Fawaka Ondernemersschool, children take on the challenge of starting their own sustainable catering business and making the most tasteful responsible dishes. This way they learn what healthy eating and exercise is. Stichting Goede Grutten helps to develop the existing program (for BSO’s) into a version for schools, so that children from all walks of life are reached.

stichting Kromkommer

Kromkommer is a foundation that has been encouraging minimizing foodwaste for a few years already. It started with producing soups from vegetables that were disapproved for human consumption because of their looks. The brand Kromkommer was used for this and characters were supporting its communication. In 2020 the foundation decided to launch a book for children with these characters to improve the consciousness of the foodwaste issue under children.