ProVeg heeft als missie: wereldwijd 50% minder consumptie van dierlijke producten in 2040. Goeie Grutten steunt ProVeg’s belangrijke (Europese) lobbywerk én de opschaling van hun Veggie Challenge, een gratis, wetenschappelijk onderbouwde 30-daagse challenge (en app) om individueel of in een groep flexitarisch, vega of plantaardig te gaan eten.
The Gelderland van Morgen project supports entrepreneurs in the hospitality, healthcare and catering sectors in making the food supply more sustainable. The focus is on eating more plant-based food and wasting less food. Within a consortium of more than 36 partners, Greendish is taking up the challenge: in the hospitality, catering and healthcare sector, ‘greening’ more than 10 million plates and wasting 15 to 25% less food. This should result in a CO2 reduction of 30-40%.
The project “Children, climate and healthy eating behaviour” investigates whether primary schools can combine the greening of their schoolyard with the provision of food education. In addition, it will be investigated whether the combination of these activities leads to both positive effects on the climate and biodiversity in the schoolyard and the eating behaviour of children.
The Green Deal Food Forests partnership has completed a successful start-up phase, in which food forestry has shown itself to be a valid, innovative and inspiring form of integrated land use and food production. In the future, the momentum gained will be used to expand and deepen the cooperation for a national scale-up, and to help develop the necessary infrastructure.
With the Bean Parade project, stichting Straatboer changes grey business parks into green urbanised areas. Employees of the participating companies, local residents and people with a distance from the labour market are actively involved from sowing to consumption. In this way, eating more vegetables is stimulated, but also biodiversity and climate adaptation.
A healthy life on a healthy planet is the mission of Transition Coalition Food. This network organization works broadly on a sustainable food system, including the theme: less animal, more plant-based. In the coming years, stichting Goede Grutten will support TCV’s lobbying activities on this theme, so that more effective influence can be exerted on politics to accelerate the protein transition.
Within the FitBizkids program of social enterprise Fawaka Ondernemersschool, children take on the challenge of starting their own sustainable catering business and making the most tasteful responsible dishes. This way they learn what healthy eating and exercise is. Stichting Goede Grutten helps to develop the existing program (for BSO’s) into a version for schools, so that children from all walks of life are reached.
Stichting Goeie Grutten has supported the production of a documentary about Herenboeren. Herenboerderijen are cooperative small-scale, mixed farms that are co-owned by non-farmers. These farms produce demand-driven sustainable, healthy and palatable food. www.herenboeren.nl
In a multi-disciplinary project at Wageningen University experts research using water lentils (duckweed) as a green and high-quality protein source for food. The biomass of duckweed grows fast and water lentils provide ten times more protein per hectare than soybeans. www.wur.nl
Kromkommer is a foundation that has been encouraging minimizing foodwaste for a few years already. It started with producing soups from vegetables that were disapproved for human consumption because of their looks. The brand Kromkommer was used for this and characters were supporting its communication. In 2020 the foundation decided to launch