stichting Kromkommer

Kromkommer is a foundation that has been encouraging minimizing foodwaste for a few years already. It started with producing soups from vegetables that were disapproved for human consumption because of their looks. The brand Kromkommer was used for this and characters were supporting its communication. In 2020 the foundation decided to launch a book for children with these characters to improve the consciousness of the foodwaste issue under children.

Keep Food Simple

Yearly 150 mln tonnes of tomatoes are being grown worldwide of which 40% will never reach the consumer, due to food loss. Keep Food Simple has initiated a project to enhance the productionmethods and to diminish the nummer of foodloss in the tomatosector. At the same time the try to improve the nutritionous factor of the product made from tomato.