Keep Food Simple (also) utilizes waste streams of plant-based products by processing them into high-quality food. Goeie Grutten previously supported their tomato project and is now focusing on scaling up the entire organization through multi-year follow-up funding so that they can bring their products to market.
Fresh Ventures Studio
Fresh is a startup studio with a mission: to bring about a transformation of our food system within the earth’s limits. In the annual pre-studio ‘talent first’ startup program of 3 months, entirely new impact-driven ventures are created and accelerated, focusing on a regenerative and circular food system.
DIIF
DIIF stands for a new form of philanthropy. The fund invests donated money in the very first phase of impact-driven startups within the themes: Education, Agri-Food, Health, and Energy. Profits are reinvested in the fund to allow for new investments to be made.
Arista Bee Research
Honeybees play an essential role in pollinating our food crops. The Varroa mite is the leading cause of high bee mortality and reduces the availability of bee colonies for pollination. The Arista Bee Research Foundation has shown that it is possible to breed resistant honeybees by selecting colonies that can remove Varroa themselves. In this project, a rapid test is being developed to enable the selection of resistant behavior through a simulation of Varroa infestation—without the use of the actual Varroa mite.
UN Year of Fruits & Vegetables
SFYN Global
The Slow Food Youth Network is a global movement of young people who want to make the world a better place through good food. Goeie Grutten provides multi-year organizational support to this international network, allowing them to strengthen their programming, project development, communication, and funding.
National Week Without Meat
National Week Without Meat is an annual consumer campaign in March aimed at promoting a more flexitarian eating pattern. Through supermarket promotions, billboards, and social media, the Netherlands is encouraged to go a whole week without eating meat and to permanently reduce meat consumption. The campaign raises awareness of the positive impact of reduced meat consumption and shows how delicious and easy it is to eat plant-based food.
ProVeg International Nederland
ProVeg heeft als missie: wereldwijd 50% minder consumptie van dierlijke producten in 2040. Goeie Grutten steunt ProVeg’s belangrijke (Europese) lobbywerk én de opschaling van hun Veggie Challenge, een gratis, wetenschappelijk onderbouwde 30-daagse challenge (en app) om individueel of in een groep flexitarisch, vega of plantaardig te gaan eten.
Energy Race
Fawaka Entrepreneurial School and Race Against Waste join forces. Through an exciting competition between primary schools, children are introduced to the diversity of energy sources and their advantages and disadvantages. They learn about energy guzzlers and energy saving options and get to work on energy saving in the district by selling energy boxes.
The Green Village
The Green Village is a small experimental residential area, located on TU Delft Campus. It is a rule-free “open-air lab”, focused on the built environment. With research project 24/7 Energy Lab , a local, self-sufficient and integrated CO2-free energy system is realized at The Green Village for the built environment. It combines the use, generation and storage of renewable energy sources through a smart control system.